Measure Unconscious Associations Through Timed Responses
IRAS captures what traditional surveys miss. By limiting response time, we reveal implicit attitudes and gut reactions that deliberate thinking often masks.
What is IRAS?
The Implicit Response Analysis System is a research platform designed to measure unconscious associations. Traditional surveys allow participants time to deliberate and self-censor. IRAS introduces time pressure, typically 30 seconds per question, to capture instinctive responses that reflect implicit rather than explicit attitudes.
How It Works
Time pressure reveals what deliberation conceals
Researcher Creates Survey
Design questions with 4 response options. Set time limits (default 30 seconds). Questions appear one at a time with a prominent countdown timer.
Participants Respond Quickly
Participants see the countdown and must respond before time runs out. This time pressure encourages gut reactions rather than calculated responses.
Analyze Implicit Patterns
IRAS captures response times, timeout rates, and answer distributions. Compare results across demographics to identify cultural or group differences.
Research Applications
IRAS supports a wide range of cross-cultural and cognitive research
Platform Features
Configurable Timers
Set custom time limits per survey. Default is 30 seconds per question.
Demographics Collection
Collect country, age, education level for cross-group analysis.
Rich Analytics
Response distributions, timing data, timeout rates, and country comparisons.
Ready to Measure Implicit Associations?
Create your first survey and start collecting timed response data. Share a link with participants anywhere in the world.